RealPix Central is an easily deployable Internet print-ordering solution aimed at:
- Retail photo processing groups and chains, which service the home (digital photography) consumer market,
- Professional labs which require a robust solution for their professional and prosumer photographers to send them high resolution images, and
- Wholesale photo labs, who print behind the scenes and deliver photos to pick-up locations.
RealPix has been designed for groups and network retail outlets which require strong branding, as well as pricing and administration flexibility amongst individual members. An extensive range of pro labs, retail chains, wholesale labs, and networks of dye-sub kiosks efficiently use the RealPix system.
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Components
There are three core components to RealPix Central:
- Administration Hub
- RealPix Communicator
- Realpix consumer software
The Administration Hub provides access to, and the ability to manage, the order information received by our servers from the RealPix consumer software. RealPix Communicator connects to our servers to download and crop images for orders, ready for printing. This process is depicted in the diagram below.
The RealPix consumer software is available as a download for Windows PC and also as a web version. Both versions offer a simple step-by-step interface, a product selector for print sizes, finishes and quantity, image cropping, contact/delivery details and secure payment. The desktop wizard provides advanced functionality such as red eye removal, greyscale, auto-colour adjustment, and sepia. It also uses image optimisation technologies to minimise upload times for the customer. The web version is browser-based and therefore does not require installation. It is cross platform, supporting most major browsers such as Internet Explorer, Safari, and Firefox. It is ideal for consumers ordering from work and educational facilities where Internet access is usually restricted for security purposes.
Value Propositions
RealPix provides multiple value propositions to both photo labs and their customers. For photo labs, the RealPix system:
- Exposes new sales channels to enhance ROI on digital labs.
- Increases customer catchment areas.
- Offers a greater range of digital services convenient to businesses.
- Uses the Internet to up-sell products.
- Lowers overheads if retail staff are not used.
For the customer, RealPix ultimately accomodates a busy lifestyle by providing greater convenience 24x7 in the privacy and comfort of their home. The minimal time pressures allow customers to edit images, which helps provide a high-quality end product. It also gives them time to discuss photo orders with other house members.